cover by @lilauran

Why UX Is More Important Than UI

“Something that looks great but is hard to use is an ideal example of great UI and poor UX. While something very usable that looks simple is exemplary of great UX and poor UI.”

Comparing it to our real life let me give you all an example of relationships. While choosing the right person, if we select him or her on the basis of just their looks, it counts to be as a crush and if they by chance turn to become part of our lives, we turn happy. We feel proud and show them of to the world. But that doesn’t become a long term relationship. Later on we reconsider our thinking, compatibility and they don’t understand you the way you expect, which eventually breaks the relationship. Imagine you choose someone not on the foundation of their looks but from the way they treat you and their compatibility you share with them, automatically looks turn secondary.

An alike state is with User Experience (UX) and User Interface (UI). UX always comes before. You can overlook a bad UI but you can’t disregard a bad UX. A good UI is nice for a while but at the end if it’s doesn’t solve your purpose for what you have installed the app sooner or later you’ll uninstall it that’s because of awful UX. What if a design looks pretty but misses the mark? On the other hand if any app has a bad UX but still solves your rationale very efortlessly you’ll keep that app because UX helps the users carry out their goals.

For example, if you download a recharge app with great UI you’ll feel ideal just by opening the app and maybe you will even vehicle that app to your friends too but later when the app doesn’t serve your use ( of recharging) you involuntarily feel troubled and uninstall the app straight away. And if the app recharges your mobile or any other account wholly without glitches you keep that app. It is easy to comprehend that UX design helps users achieve important tasks athwart diferent platforms and services.

To conclude I would say that UX and UI are vital and neglecting UX will not give you permanent users and you can’t build a good brand status. A great product familiarity starts with UX followed by UI. Both are indispensable to the product’s accomplishment.

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Lead Designer @PayUindia | Guy with a Notepad | Ex @airtelindia, @TimesInternet

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Abhinav Agrawal

Abhinav Agrawal

Lead Designer @PayUindia | Guy with a Notepad | Ex @airtelindia, @TimesInternet

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