Reimagining EPG for modern televisions

What are the basic elements of an EPG?

How much EPG has evolved

Key areas while reimagining the EPG for Xstream Smart Box

  1. Increasing the exploration of channels and movies/shows.
  2. Simplifying the overall experience keeping the core experience in mind.
  3. Introduction of Category and Language section in the EPG.
  4. Increase user engagement on EPG.

Challenges and limitations

  1. Channels listing cannot be personalized at that moment in time.
  2. Keeping up with TRAI guidelines.
  3. The development and recovery time was high.
  4. All channels need to be shown irrespective of users subscribed to them or not.

Solution Model

  1. Least effort for the user - in case of remote, recall factor for D-pad button in the remote.
  2. Decreasing the cognitive load - eliminate unnecessary info, reduce the number of rows.
  3. Simplifying the experience, making it more delightful — the number of clicks, engage more (setting a reminder, recording, adding language, genre selection).
  4. Keeping it accessible for all — users from different age groups can easily understand and use.

Paper prototyping

Iterative Process

Interaction Choreography

Horizontal Interaction

Vertical Interaction

Change Language

Content Detail

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Abhinav Agrawal

Abhinav Agrawal


Lead Designer @PayUindia | Guy with a Notepad | Ex @airtelindia, @TimesInternet